Who said people don’t listen to a 5-minute ad?

For the Latin Grammys, reggaeton superstar Karol G arrived on the glamorous red carpet in the New Nissan Altima. As an opportunity to promote its 360 safety capabilities, we created a 360 audio meditation where the singer shares how she relaxes before showtime while riding the Altima. While everyone was obsessed over ASMR, we used 8D tech, which basically made fans feel as if Karol G was right there sitting next to them in the back of the car.

We pitched and produced the idea in two weeks and posted the audio on her Instagram story for just 24 hours. The guided meditation was up for a month on Nissan’s Youtube Channel.

The results:

The 360-guided meditation surpassed views on videos from Youtube Meditation channels in Spanish like Deepak Chopra Center and American ones like Yellow Brick Cinema with over 3.3 million subscribers. We had 2.3MM reach, 7.1MM impressions, and 880K video views. We also were recognized for the campaign TV integration with Univision and Karol G.

Awards

2019 ANA Audio Category Winner

2019 Silver Telly Award for Branded Content in General Automotive

2019 Silver Telly Award for Branded Content People’s Telly for Entertainment

2019 Bronze Telly Award for Branded Content Craft Directing